For this exciting project, I crafted the complete visual identity and art direction for "Use Sua Voz," a captivating teenage musical series starring the popular Brazilian group BFF. The challenge was to authentically capture urban culture while ensuring it resonated with a younger audience.

I adopted a DIY-inspired aesthetic that highlighted the genuine energy and spirit of the BFF group. By merging hand-crafted elements with striking visuals created using spray paint and dynamic compositions, I established a compelling visual system that aligned perfectly with the themes of self-expression and creativity showcased in the series.

The final deliverables—key art, promotional materials, and motion graphics—effectively conveyed the show's unique fusion of urban attitude and musicality. This powerful identity positioned "Use Sua Voz" as a standout and engaging property in the competitive realm of children's entertainment.