For this culturally rich project, I led the visual development for "Mulheres Asiáticas," an impactful talk show that amplifies the voices of remarkable Asian women in Brazil. The program delves into their powerful stories, exploring both their achievements and the challenges and prejudices they've confronted throughout their journeys.
I personally illustrated all visual elements for the series, hand-crafting each component to ensure authenticity and artistic cohesion. My creative approach drew inspiration from the elegant forms and flowing aesthetics of Japanese calligraphy, incorporating authentic textures and gestural elements that evoke this traditional art form. These visual foundations were thoughtfully blended with distinctly Brazilian design sensibilities, creating a cross-cultural visual language unique to the series.
Beyond the core identity, I designed and produced all broadcast graphics for the show, including lower thirds, bumpers, title sequences, and transitional elements. Each piece was meticulously developed to maintain visual consistency while adding dynamic movement and depth to the viewing experience.
The resulting identity features intricate details and fluid animation that mirror the complexity and vibrancy of the women's experiences. Each design element was crafted to support the show's core themes of empathy, resilience, and cultural identity, while providing a visually striking framework that honors both Asian artistic traditions and Brazilian cultural influences.
This comprehensive visual system successfully established a distinctive presence for the series, complementing its meaningful content while creating an atmospheric space for these important conversations to unfold.
My role: Visual Development // Branding // Art Direction // Illustration
